Collective blog of industry entrepreneurs online Travel

Without Kevordo

According to the Analytical Agency of Phocuswright, tours occupy more than a quarter of the tourist market in Russia. Improving the technologies of searching for tours is one of the key drivers of the development of this segment online. Indeed, with the online sale, the relevance of the offer, high -quality description, instant confirmation, determine the level of service, and therefore the readiness of the Internet users to book tours online.

According to market participants, in Russia only about 3% of rounds are sold in the online customer. Whereas in Europe, the share of online reservation of tours in 2015 was on average at the level of 25%. Such a low indicator for the Russian market indicates a technological lag from developed countries.

We decided to talk with experts to find out the story of the development of touring tours in the Russian market and a vision of prospects for selling tours to the final client.