Sportmaster Ukraine 25 years: TOP-25 facts about the sports retailer of Ukraine-ASOTSIAIA RITELILARIV Ukrainian

Interesting facts about the sportsmaster Ukraine, the formation of business, as well as the development of the network, franchises and the results of the company. Read the Ukrainian on May 28 the Sportmaster Ukraine Twinking Network celebrated its twenty -five anniversary. Over the years […]

Sportmaster Ukraine 25 years: TOP-25 facts about the sports retailer of Ukraine

Interesting facts about the sportsmaster Ukraine, the formation of business, as well as the development of the network, franchises and the results of the company.

On May 28, the Sportmaster Ukraine Trade Network celebrated its twenty -five anniversary. Over the years, the company managed to become one of the leaders of the Ukrainian sports retail market. The RAU editors join the congratulations and in honor of the holiday they prepared 25 interesting facts about the Ukrainian unit of the International Group of Companies Sportmaster.

1. The shopping network Sportmaster Ukraine has been leading its history since July 1996. Its founders became immigrants from Ukraine Nikolai and Vladimir Farmutushnyaks, as well as Alexander Mikhalsky and Dmitry Doyhen.

2. First, the trading and purchase company was called Ilion. Business partners were delivered by Kettler's German sports simulators to the CIS countries.

3. In Ukraine, the company appeared in 1996. The first five years of existence of the company was only five people. They were engaged exclusively in bulk sales of sports equipment.

4. The first product that was sold in the Sportmaster store was the Winter Cap of TM Columbia (a store located on L. Ukrainka Boulevard, 28, Kyiv in 2001). This is reflected in the first check.

5. Sportsmaster Sportsmaster Nikolai Fartushnyak and Dmitry Doyhen – Malta citizens, but live in Switzerland. According to the Swiss Economic Journal of Bilanz / Bilan, their fortune in 2020 was estimated in the amount of 200 to 300 million francs ($ 220-330 million).

6. The first retail store Sportmaster in Ukraine began working in 2001 for Bul. Lesia Ukrainka, 28. After 20 years of work, the Local was occupied by the Obora supermarket. The newest Sportmaster store in Ukraine, with an area of ​​1518 square meters. m, opened in February 2021 at the Blockbuster Mall shopping center. Name scissors, made specifically for the opening event event, are preserved and traditionally cut the tape when opening all new stores.

7. The total area of ​​all retail outlets Sportmaster Ukraine is about 50,000 square meters. m. The network includes more than 30 stores. They are located in all regional centers of Ukraine. It is planned to open modern stores in many regional centers of Ukraine. The company has more than 1,500 employees.

8. Sportmaster occupies 24.94% of the sports market of electronic commerce of Ukraine. The closest competitor has a Megasport network -16.55%. Such data are given by the Association of Retailers of Ukraine in the fourth annual analytical review of the Ukrainian electronic trade market and the features of the audience of leading online stores of the country in various segments.

nine.Revenue Sportmaster Ukraine in 2019 amounted to 2.32 billion UAH, which is 13% more than in 2018. Retail's net profit for 2019 – 370 million UAH.

10. In 2018, the company conducted rebranding, in which the name of stores officially began to write Latin transcription – Sportmaster.

11. In addition to Sportmaster stores, the company develops several franchise networks in Ukraine. The first of them – Columbia – was opened in 2001, in one year with the first store sportsmaster. Two years later, the retailer opened the first Sportlandia sports goods store, and a little later – Weekender.

12. As of the spring of 2021 in Ukraine, 21 Sportlandia store (area of ​​300 sq. M), 26 stores of the American brand Columbia (area from 80 to 120 sq. M) and 8 multi -brand stores for outdoor activities Weekender (area 200 -300 sq. M). The total network of dealerships and franchising stores in Ukraine is more than 120 stores with a total area of ​​more than 16,000 square meters. m in more than 30 cities throughout the country.

13. The largest franchise store of the company Sportmaster Ukraine is located in Mariupol. Sportlandia sports supermarket occupies 1254 square meters. m of the retail area.

14. The first for the Sportmaster Ukraine Franchising Trading Point outside Ukraine became Sportlandia, which opened in October 2018 in Chisinau. A shop with an area of ​​1200 square meters. M in the Grandhall shopping center became the largest sports multi -brand store in Moldova and the only sports supermarket of the country.

15. In 2003, the sportsmaster launched the O’Stin chain of stores, in which they presented Casual style clothes. Since 2005, O’Stin has been allocated to a separate company. The network reached Ukraine in 2007 and has as of 2021 37 branded stores in 15 cities of presence.

16. Five Sportmaster Ukraine employees have been working in the company for more than 20 years, about a hundred employees-15-20 years old.

17. As part of the Dream Town, the company opened the first OUTLET supermarket in the Dream Town shopping center. Discount sportsmaster with an area of ​​1400 square meters. m began work in the summer of 2020.

18. In 2018, the company became a sponsor and partner of the National Paralympic Committee of Ukraine and the National Paralympic team of Ukraine to the Winter Paralympics in South Korea. In general, the company has officially maintained the Paralympic movement in Ukraine for more than 10 years.

19. For almost five years, the company has a project with a complete refusal to keep money for losses. If the store has shortages, compensation for losses does not fall on the shoulders of the staff, as is done in many world retailers.

20. In 2018, there are reformatting existing and stores that open in the new League concept, and the latest Gallery format (as an experiment) will be implemented during the reconstruction of the store in the Ocean Plaza shopping center.

21. In 2006, the Sportmaster company became a member of the Association Sports Industry of Ukraine, which has already been in the Ukrainian market for 15 years, and in 2021 became a member of the Chamber of Commerce and Industry of Ukraine.

22. For the first time in 2018, the company's long-standing dream of the company was launched-an online store was launched.Buyers from different parts of the country gained access to the assortment of goods of the company and make an order with delivery.

23. More than 10 million people per year visit the website

24. As part of the implementation of the Sportmaster stores, Sportmaster stores are equipped with ramp-relias.

25. The company Sportmaster for 25 years has been three offices in Kyiv. On the eve of the anniversary, the retailer moved to the new ultra -modern office of the Open Space format with coworking zones.

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